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If you’re thinking about starting a business, chances are you’ve already heard the dreaded words: “You need a business plan.” For so many...

Picture this: someone rushes into the emergency department, doctors gather around, and immediately the first thing they do is check the...

It often begins with something small. You’re working a nine-to-five as a marketing coordinator, when a friend asks for help with their...

When Sarah decided to start her own marketing consultancy, she was drawn to the idea of registering a company because of the promise of...

You’ve shaped your idea, defined your market, and mapped your operations. Now it’s time to talk about the pillar that can make even the...

You’ve nailed your idea. You’ve defined your market. Now it’s time to get practical: how will your business actually run? Operations are...